Notes from WordCamp Buffalo 2014

This past weekend (September 13th, to be exact) I spoke at WordCamp Buffalo again. I have a special relationship with Buffalo, and WordCamp Buffalo—I went to school at UB and helped organise the first WordCamp Buffalo—so it’s always a delight to revisit WNY and revisit my old haunts.

This year, I spoke about outsourcing your content marketing, and shared lessons from the content marketing process I’ve been building for Van Patten Media and BlastOff. I gave another version of this talk at WordCamp Maine, but this version should be considered the canonical version (the Maine version was hastily modified at the last minute to avoid replicating content that Elisa Doucette had shared in her content marketing talk, which you should also check out because it was great).

Without further ado… my slides are available on SpeakerDeck.

A few resources I mentioned:

Content Calendars

• CoSchedule – awesome utility for content calendars
• Editorial Calendar for WordPress

Hiring

• Elance and oDesk
• Fiverr
• Dribbble
• Scripted and Scripted WP plugin

Documenting your processes

• Google Drive
• WP Client Reference

Monitoring your processes

• Asana – see also my review of Asana
• Edit Flow
• Slack or HipChat
• Trello
• P2
• WP Project Manager
• TeamSnippets

Analytics

• Google Analytics Dashboard for WP
• Google Analytics Post Pageviews
• xtra.ga – Google Analytics reports in your email