10665415_584908078286248_1001668234_nThis past weekend (September 13th, to be exact) I spoke at WordCamp Buffalo again. I have a special relationship with Buffalo, and WordCamp Buffalo—I went to school at UB and helped organise the first WordCamp Buffalo—so it’s always a delight to revisit WNY and revisit my old haunts.

This year, I spoke about outsourcing your content marketing, and shared lessons from the content marketing process I’ve been building for Van Patten Media and BlastOff. I gave another version of this talk at WordCamp Maine, but this version should be considered the canonical version (the Maine version was hastily modified at the last minute to avoid replicating content that Elisa Doucette had shared in her content marketing talk, which you should also check out because it was great).

Without further ado… my slides are available on SpeakerDeck.

A few resources I mentioned:

Content Calendars

Hiring

Documenting your processes

Monitoring your processes

Analytics

Published by Chris Van Patten

I'm an entrepreneur and product lead, and owner of Tomodomo, through which I help companies build their digital publishing platform.

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