Hello, my name is… Content Marketing

Screen Shot 2015-07-01 at 17.22.28Content marketing is a nebulous topic. In a talk I gave tonight at the Houston WordPress Meetup, I discussed what content marketing is, how it’s actually nothing new, what makes great content, and how to develop (and refine) your own content marketing process.

Thanks to the Houston WordPress Meetup group for hosting me. I appreciate the chance to speak for y’all!

The slides from my talk are viewable on Speaker Deck. Have any questions? Leave them in the comments for this post.

Notes from WordCamp Hamilton 2015

11350540_10206864637038912_1984241915493442626_nI was very excited to have the opportunity to speak at WordCamp Hamilton last weekend. I know a number of folks from the Toronto and Buffalo WordPress communities, so Hamilton was a great opportunity to see those folks plus meet some new faces.

My talk, “The WordPress-Powered Startup,” was about developing a startup software product/app with WordPress. It’s not necessarily the right long-term solution, but makes it easy to get your minimum-viable product up and running without hiring a dev team.

The slides from the talk are embedded below. Please feel free to send me questions, comments, and notes.

Notes from WordCamp Providence 2014

Hi there WordCampers!

I was thrilled to be invited to Providence and had an absolute blast – I hope you did as well.

Here are my slides and notes from my talk, “Connecting The Dots”. If you have questions, be sure to share them in the comments.

My slides are available on SpeakerDeck.

Some of the resources I mentioned:

Thanks again for coming, and I’ll see you on the WordCamp trail soon!

Notes from WordCamp Buffalo 2014

10665415_584908078286248_1001668234_nThis past weekend (September 13th, to be exact) I spoke at WordCamp Buffalo again. I have a special relationship with Buffalo, and WordCamp Buffalo—I went to school at UB and helped organise the first WordCamp Buffalo—so it’s always a delight to revisit WNY and revisit my old haunts.

This year, I spoke about outsourcing your content marketing, and shared lessons from the content marketing process I’ve been building for Van Patten Media and BlastOff. I gave another version of this talk at WordCamp Maine, but this version should be considered the canonical version (the Maine version was hastily modified at the last minute to avoid replicating content that Elisa Doucette had shared in her content marketing talk, which you should also check out because it was great).

Without further ado… my slides are available on SpeakerDeck.

A few resources I mentioned:

Content Calendars

Hiring

Documenting your processes

Monitoring your processes

Analytics