The Long Haul

Did you know half of all small businesses close within five years?

It’s easy to be invested in the short term. The flurry of excitement surrounding the launch of a new business is energising and inspiring. For a while, it’s fun and easy.

But if you want to build a mature, lasting business—one that survives the five year fall—you need to care about the long haul. Stop just thinking about what’s tomorrow: start thinking about where your business could be in a year. In two years. In ten years.

When you start thinking about the future, you become invested in it. And when the “new business buzz” dies down, your passion for business won’t die with it.

Published by Chris Van Patten

I'm an entrepreneur and product lead, and owner of Tomodomo, through which I help companies build their digital publishing platform.

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