Screen Shot 2015-07-01 at 17.22.28Content marketing is a nebulous topic. In a talk I gave tonight at the Houston WordPress Meetup, I discussed what content marketing is, how it’s actually nothing new, what makes great content, and how to develop (and refine) your own content marketing process.

Thanks to the Houston WordPress Meetup group for hosting me. I appreciate the chance to speak for y’all!

The slides from my talk are viewable on Speaker Deck. Have any questions? Leave them in the comments for this post.

Published by Chris Van Patten

I'm an entrepreneur and product lead, and owner of Tomodomo, through which I help companies build their digital publishing platform.

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  1. Thanks for coming out tonight and speaking for us. You make a great point on how business owners need to have a process in place so that they can focus on running the business. As you mentioned, Content Marketing is nothing new, and we need to make sure and learn how to do it right, so that we don’t repeat the same mistakes.

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