Hello, my name is… Content Marketing

Screen Shot 2015-07-01 at 17.22.28Content marketing is a nebulous topic. In a talk I gave tonight at the Houston WordPress Meetup, I discussed what content marketing is, how it’s actually nothing new, what makes great content, and how to develop (and refine) your own content marketing process.

Thanks to the Houston WordPress Meetup group for hosting me. I appreciate the chance to speak for y’all!

The slides from my talk are viewable on Speaker Deck. Have any questions? Leave them in the comments for this post.

Notes from WordCamp Hamilton 2015

11350540_10206864637038912_1984241915493442626_nI was very excited to have the opportunity to speak at WordCamp Hamilton last weekend. I know a number of folks from the Toronto and Buffalo WordPress communities, so Hamilton was a great opportunity to see those folks plus meet some new faces.

My talk, “The WordPress-Powered Startup,” was about developing a startup software product/app with WordPress. It’s not necessarily the right long-term solution, but makes it easy to get your minimum-viable product up and running without hiring a dev team.

The slides from the talk are embedded below. Please feel free to send me questions, comments, and notes.

Philadelphia talk this weekend — June 7

photo credit: jasonmurphyphotography via photopin cc
photo credit: jasonmurphyphotography via photopin cc
Exciting news: this weekend, on June 7th, I’ll be speaking at WordCamp Philly 2014!

This is my first WordCamp talk of 2014 (better late than never). It’s also the premiere of a new talk, all about our strategies for creating modular themes.

Here’s the talk description:

Make your clients happy with modular themes
Ever handed over a site to a client, only to return a month later and find it barely recognizable? Tired of calls asking you to add a link or replace a logo? Stop those calls—and protect your design—by using core WordPress features (and a few select plugins) to create a modular theme anyone can edit. You’ll also learn how to document these features within WordPress, so help is always at hand for forgetful clients.

I’m very excited to give this talk; creating modular themes is something I’m super passionate about, and this will be an awesome opportunity to share what we’ve learned.