Hello, my name is… Content Marketing

Screen Shot 2015-07-01 at 17.22.28Content marketing is a nebulous topic. In a talk I gave tonight at the Houston WordPress Meetup, I discussed what content marketing is, how it’s actually nothing new, what makes great content, and how to develop (and refine) your own content marketing process.

Thanks to the Houston WordPress Meetup group for hosting me. I appreciate the chance to speak for y’all!

The slides from my talk are viewable on Speaker Deck. Have any questions? Leave them in the comments for this post.

I thought I knew everything about digital marketing, and then I listened to this…

itunes-150x150Forgive the Upworthy-esque headline, but I wanted to get your attention.

As you may know, I co-host a podcast called Not a Real Job with my friend Joel Kelly. Here’s how we describe the show in iTunes:

Not a Real Job is a better kind of marketing podcast. It’s actually fun. And funny. And useful. Hosts Chris Van Patten and Joel Kelly answer your questions and share their wisdom on all things digital marketing, small business, writing, productivity, social media, and more. Plus, there are plenty of good drinks and bad jokes. Always hilarious, often insightful, Not a Real Job is your new favorite podcast, and the best thing to happen to your business’s online marketing.

What you may not know is that the show is now completely free. We experimented with charging for the show in its early days, but we decided to unleash the episodes to the world so we could reach an even larger audience.

You can grow that audience by subscribing to the show on iTunes and sharing our latest episode with your friends. That episode, number 23, is a discussion about whether or not Kids These Days are leaving Facebook (and—more importantly—whether it even matters for digital marketers).

It’s a fun episode, and a fun show, and I hope you check it out.

Giveaway: subscriptions to Not a Real Job

Win a free subscription to the digital marketing podcast "Not a Real Job"Hi loyal readers! As you may or may not know, my good friend Joel Kelly and I host a podcast called Not a Real Job. The show is about social media, digital marketing, entrepreneurship, and other assorted topics. It’s short—only about 20 minutes a week—and we think it’s pretty darn entertaining (our audio editor seems to think so anyway, and we trust his opinion).

This week, in the spirit of the holiday season, we’ve decided to give away a few subscriptions, here and on the @NARJcast Twitter feed. A subscription usually costs $40 per year, but four lucky winners (two here, two on our Twitter feed) will get a full year for free. We record pretty close to every week (missing a few holidays and such), so you’re getting at least 45 episodes a year, plus access to our whole back catalog. Awesome, right?

To enter, all you have to do is share a question for us to answer on a future episode using the form below. Anything digital marketing/entrepreneurship/social media/outsourcing/productivity related is good. Entries with bad/lame questions will be discarded, because this is our contest and we can do that.

Enter to win a free subscription to Not a Real Job!

  • This field is for validation purposes and should be left unchanged.

Warning: you’ll be subscribed to my mailing list as well, but don’t worry—I almost never send out emails. In fact, I’ve had this mailing list for months now and I haven’t even sent a single email. You’ll only get the best stuff!

You can also enter by following @NARJcast on Twitter and sending us your question there. Your account must be public, or we won’t get your message. We’ve posted full details to the Not a Real Job website.

Good luck!

What do social media consultants do, and should I hire one?

small__7910370882A common question I hear from clients and random folks looking to build their business online is “what do social media consultants do?” And more frequently, that’s coupled with another question: “should I hire one?”

My answer? It depends. What are you trying to do? Build sales? Handle customer service? Build a community around a cause? “Social media consultant” is a really broad title, and can mean a lot of things to a lot of people. What you get from a consultant depends a lot on what your goals are and the skillset of who you hire.

Click to find out what social media consultants ACTUALLY do…